Den senaste tiden har konkurrensen ökat i försäkringsbranschen. Det gäller att vårda sina kundrelationer och försöka hitta bästa möjliga lösningar utifrån kundens behov. Merförsäljning till befintliga kunder är ett effektivt sätt att ge ännu mer av de bästa lösningarna. Utifrån både kundens och försäkringsbolagets behov.
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